New Patient Acquistion For Dentally Practices
We build, run, and optimise everything your practice needs to profitably attract new patients: custom funnels, paid ads on Meta and Google, organic social, and direct integration with Dentally.
All included in one monthly subscription, with no long-term contract.
All included in one monthly subscription, with no long-term contract.
How It Works
We'll setup and run everything you need to reliably fill your Dentally practice with new routine patients, as well as attacting patients for high-value treatments such as Invisalign & implant cases.
Here's what's included:
Here's what's included:
Strategy: Learn the exact funnels and offers that are working for other dentists so you can start advertising profitably with confidence.
Tech: Custom-built landing pages, booking tools, and mobile friendly checkouts that make booking a dentist appointment as easy as ordering an Uber. Seamlessly integrated with Dentally for minimal admin!
Advertising: Tried and tested campaigns for new patients, implants, and Invisalign on Meta and Google, all managed by a dedicated media buyer.
Social Media: We polish your socials and post regularly for you to build trust and make sure everyone knows you're active and open for business, without you needing to spend hours on Instagram or dance on camera!
Creative: All the copy and graphics you need for all your ads, posts, and landing pages are included, delivered by our expert writers and designers.
Your New Customer Acqusition Machine
Ultimately the service is designed as an all-in-one solution to profitably fill Dentally practices with new patients including high-value cases, with a tech setup that makes it really easy for the practice owners and staff. Every campaign we run sends patients to a custom mini-website for your practice that is purpose-built to convert ad traffic into customers. Here's what happens when someone clicks on of your new adverts...
Step 1
Meta & Google Adverts
People in your area will see targeted ads for your practice when they're searching for a dentist or scrolling through social media. We use our expertise to craft high-performing ads, which all link directly to dedicated fast and mobile-friendly pages on your new mini-site.
Step 2
Offer Specific Landing Pages
Each campaign has its own page, branded to your practice, and built around a specific offer. Whether that's an Invisalign open day, implant consultation, or new patient check-up, we capture the visitors info at this stage and instantly send it to you so reception can follow up if they don't finish their booking.
Step 3
Custom Booking Calendars
Patients can easily pick a time that works for them from live availability pulled straight from Dentally. These are custom-built and fully tailored to you: show times for specific practicioners, appointment reasons, days etc.
Step 4
Integrated Stripe Checkout
A deposit or full payment is taken right there in the booking flow, with a best-practice checkout from the worlds largest payment processor, with Apple Pay, Link, and so on enabled. Patients commit before they leave the page, which means fewer no-shows and no chasing for payment later.
Step 5
Dynamic Confirmation Page
Once booked, the patient sees a personalised confirmation with their appointment details, practice location, and what to expect. They'll also receive a receipt from Stripe, and because it's all integrated with Dentally, your standard appointment reminders will all work automatically as usual.
Step 6
All Logged To Dentally
The patient record is created, the appointment is booked into the diary, and the payment is logged. Your reception team or TCO doesn't need to touch a thing, it's all recorded in Dentally automatically.
CastleGate Case Study
We developed this service working closely with Castle Gate Dental, an independent Dentally-based practice in Dursley, Gloucestershire. Working alongside their in-house team and dentists, we built a system that's operationally smooth for reception staff and profitable for the owners.
We focused on two priorities: building a reliable "new patient" lever that can be turned on and off to quickly fill dentist and hygienist availability, as well as attracting high-value Invisalign and implant cases.
Here's what we built, and the results...
New Patient Campaigns
Within the first few weeks of running new patient ads on Meta, CastleGate had more than doubled their monthly new patient exams, with that cohort of new patients joining the practice plan and going forward with treatment.
After just a couple of weeks of running this campaign we were able to pause it after reaching full utilisation of the availability in Dentally. It is now ready to be turned on or off whenever needed to match capacity.
Invisalign Open Days
For CastleGate we've run Invisalign™ "Open Day" promotions. Our first campaign generated 27 free consultations (with paid deposits) which turned into 18 booked Invisalign™ Orthodontic Assessments.
One month later that cohort of patients had bought in £35,741 in revenue, with an estimated £50,000+ in the pipeline with patients waiting for financing. We've developed this same profitable funnel into an "always on" promotion that can also be run through Meta and Google ads.
Everything You Need.
One Monthly Subscription.
No setup fees. No contract. One flat rate covers everything below.
£1500
per month
+ ad spend (you control the budget)
Meta Ads
Invisalign and implant open day campaigns (up to 2 per quarter each), evergreen new patient ads, up to £10k/month in managed ad spend, with a dedicated media buyer for your account.
Google Ads
Evergreen campaigns for Invisalign and implants, with dedicated media buying and ongoing optimisation.
Custom Funnels
Purpose-built mini-websites on a branded subdomain (e.g. yourpractice.dentistrybooking.com), direct Dentally integration, and full funnel maintenance. Your main website stays completely untouched.
Creative
Regular ad creative updates based on what's working in local dental markets, including design, copywriting, and creative briefs for any new graphics needed.
Organic Social
Weekly posts to Facebook and Instagram, monthly content calendar, page setup, and community management.
Reporting & Strategy
Performance reports covering spend, leads, and cost per acquisition, plus a fortnightly planning call to keep everything on track.
Lead Routing
All lead data goes where your team prefers: directly into DenGro, your existing CRM, or a live-updated tracking spreadsheet your receptionists can use straight away.
Frequently Asked Questions
Get answers to our most commonly asked questions.
What industries do you work with?
This service is designed exclusively for dental practices that use Dentally. Our funnels, ad campaigns, and integrations are all purpose-built for dentists, not adapted from a generic template.
What's included in your services?
Everything is listed in the pricing section above. In short: Meta ads, Google ads, custom-built landing pages with Dentally integration, ad creative, organic social media, fortnightly strategy calls, and lead routing to your CRM or a tracking spreadsheet. All for one flat monthly fee.
How much does it cost?
£1,500 per month. Ad spend is separate and controlled by you. There are no setup fees.
How long before I see results?
It depends on the business. If we've already worked with businesses like yours, we can normally start getting you leads and new customers within a couple of weeks. For ecommerce it will depend on your account maturity and the product, so we'd give you a more honest answer on a call.
How long before I see results?
We typically need a week or so to onboard your practice and get everything set up. From there, most practices see their first leads within the first couple of weeks of campaigns going live. Open day campaigns tend to deliver strong results from the very first event. Evergreen campaigns take 2-3 months to fully optimise, but you'll be generating leads well before that.
Do I need to commit to a contract?
No. You sign up for a monthly subscription through Stripe and can cancel through your portal whenever you want. That said, we'd ideally like to work together for at least three months so we can properly optimise your campaigns and gather enough data to maximise your return.
What if I already have an agency?
We're happy to work alongside other agencies if they cover different things. If they're running ads or building funnels for you already, it's worth having an honest conversation about whether they're delivering the results you need. We'd encourage you to compare.
Do I need to use Dentally?
Our system is built to integrate directly with Dentally, so that's what we support out of the box. If your practice uses a different practice management system, get in touch anyway — we may be able to work with your setup, but we can't guarantee the same level of integration.